Digital Advertising in FMCG Sector

Swetha Shivakumar, Dr. Ch. Bala Nageswara


Digital Advertising is the biggest earners in the Indian online market and is expected to grow by 24 per cent by 2020. This could be made possible by the usage of Social Media. The people who incorporate this technology can grow consistently. Frequent updation and knowledge of information need to be there in Digital Advertising so that people could get aware of your brand and be interested in it. Usage of Blockchain technology could reduce fraudulent traffics thereby food marketers must look in for the profit gained from technology investment. With some focus on upcoming technology Digital Advertising in FMCG Sector makes a huge hit among people.

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