Green Marketing and Its Impact in India

Abstract

This research paper deals with “Green Marketing and its Impact in India”. The paper is based on ‘Doctrinal Research Methodology’. This research paper emphasis that Green Marketing ensures the productivity, Marketing and consumption of products which ensures less harm to the environment. This research paper on Green Marketing is designed vividly with Green consumer, Green Marketing Mix, Eco- labels, Green wash provided with challenges of promoting Green Marketing in India. Green marketing is a relatively new concept in the Indian consumer market.It is worth noting that green marketing is not an easy undertaking. Hope, this paper ensures the concept that Consumers should also play a proactive role when it comes to ensuring corporations involved in the manufacture of consumer goods integrate environmental friendly production mechanisms.