Communication and Conflict Resolution: The Roles of Media in Conflict Management in Kano State.

Abstract

Mass media in Nigeria has become a strong pillar that will be used in the sustenance of democracy, good governance and promotion of peace and unity between various ethnic and tribal groups in the country like Nigeria. This paper uses the framing theory by relating to logical and systematic practice on how reporters will cover information without bias and choices of appropriate language in communication process for the interest of peace and unity in the society.  The paper seeks to adopt the use of  questionnaire as a primary source of data from three senatorial districts in Kano State and also reviewed relevant literatures on the subject matter to find out how the positive roles of media can helps in the management of violence and crisis in Kano State. The paper argues that for media to serve in conflict management process the journalist must display higher esteem of professionalism and ethic in the process of discharging his/her duties as voice of the voiceless in an effort of rebranding Nigeria in the area of societal reorientations of citizens attitude from violence and conflict to cooperative and collaboration attitudes towards attaining a level of peaceful society in Kano State in particular and Nigeria in general.