An Overview of International Business



International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies and organizations. International business is the procedure of spotlighting on the resources of the globe and objectives of the organizations on worldwide business opportunities and threats. We can also articulate that International Business is all about business dealings - private & governmental – that engross two or more countries. Private companies assume such transactions for profit; governments may or may not do the same in their transactions. It involves performance of business activities premeditated to plan, price, promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. This actually minor difference “in more than one nation” accounts for the complexity and diversity found in international marketing operations even though the impressions of marketing remain basically the same for both household & international business.


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