Virtual Banking Adoption in Public and Private Sector Commercial Banks of Indore City (M.P) India

Abstract

The present empirical study is a modest attempt to identify the factors which influence adoption ofvirtual banking inpublic and private sector commercial banks, confining to people of Indore region (Madhya Pradesh, India). The primary objective of this research is to get insight view of thereasonswhich play a dominant role in adoption of virtual banking services of public and private sector banks.Intended for this, a questionnaire was prepared and valid data was sought from 360 respondents using online banking for their banking transactions. The study identified 8 factors precisely, which impact the customers’ adoption/usage of virtual banking services in public and private sector commercial banks. The result of this study will be help banks to concoct new strategies or to formulate changes in existing ones, so as to satisfy the customers or develop new schemes and promotions to cater new customers.