Status Analysis of Rural Advertisements: A Primary Case Study Based on South 24 Parganas District Of West Bengal

Abstract

Advertisements are helpful in creating the awareness and perception among the customers about different products or services. Advertisement is a powerful medium of mass communication. The need and importance of advertisement is increasing day by day because of mass production. All the companies want their products or services to be at the top in the market so the companies spend maximum on advertising, marketing and promoting their products or services. This project deals with the study on “Analysis of the effective media use in advertisement in SOUTH 24 PARGANAS DISTRICT”. The main objective of the research study is to analyse which is the effective media use in advertisement for products or services and the factors influencing the customers buying behaviour on the particular product or service.