Sales Promotion Strategies and Customers Impulsive Buying Behavior: A Study of Indore City

Abstract

Sales promotion plays a significant role to create and attract new customers. Basically sales promotion carries out a change in the requirement pattern of products and services. It helps to introduce new products or services in souk. It supports marketers to encourage prospective audience to try new goods or services launched in the market. The purpose of this study to find out the impact of  sales promotional strategies of price discount, coupons, Buy-one-Get-one free and free sample on customers impulsive buying behavior.