Knowledge Hub of Fashion: ChenOne Textile Industry Pakistan

Abstract

This study based on a chain store of Pakistan which based on latest fashion industry. Chenone limited has today 10 local and 7 outlets in the Middle East with an annual turnover of RS ten billion. Chenab limited is a manufacturing giant operating in over seven countries. Chenab limited the company holds thirty million share. Chenab is one of Pakistan’s leading manufactures and exporters of quality home textile products of quality home textile products and garments.
Chenab’s one of the most popular brand is Chen one. They segment Chen one’s market according to geographical location. Chen one target the Middle East upper middle and elite class segment of the population. Though Chen one’s cloth is produced in Pakistan. Chenab Pakistan maintains the international standard. Chen one cannot provide a better price is affordable by elite class. The cloth is available in three different sizes. In future Chen one sells its outlets to third party. Other competing brands like men’s garments (generation), life style, Bed & bath, Ikea, macro, metro and Carrefour have a strong consumer base but Chen one’s product features distribution and promotional activities have created huge brand loyalty for which it is still the market leader in Pakistan Chenab with its heavy promotional activities has been able to penetrate the market. But the other producers in the industry are posing a threat towards Chenab’s market share. This study will provide a help to fashion industry in their growth and updating according to latest fashion.