Impact of Advertisement on Brand Preference of Beer Products with Reference to Hawassa City

BREHANU BORJI, SHIMELES NEGA AMELE

Abstract


Eventually, the study recommended appropriate actions for companies in refining their advertising strategies as a means of overcoming the intense competition that exist in the market. So doing, they can increase their sales volume and market share.

Keywords


Advertisement; brand preference; source of advertising; advertising Media; characteristics of advertising message

Full Text:

PDF


Bookmark and Share


Copyright (c) 2015 BREHANU BORJI, SHIMELES NEGA AMELE

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

All published Articles are Open Access at  https://journals.pen2print.org/index.php/ijr/ 


Paper submission: ijr@pen2print.org