A Study on Factors Affecting the Usage of Green Banking In Indore City

Abstract

Green banking is an emerging trend in the banking industry. After the implementation of green banking the functioning of banking system has smoothened that has enhanced the quality of banking in every aspect. But still customers have a hitch in using it. Thus, the study aims to determine the factors that affect the usage of green banking products and services. With the help of survey on the opinion on green banking products and services usage factors are determined using exploratory factor analysis. The study revealed that factors like accessibility and utility of green banking products and services, availability of bank’s help desk affect the intention to use green banking products and services. The issues like procedure of using green banking products and services, security of account and performance of green banking products and services and duress to use them are of major concern. In order to convert this duress to agreement banks need to create more awareness among its customers and gain their trust so that their customers feel secure to use green banking products and services usage.