Image, Awareness, and Recognition ─ A Case Study of Multilevel Marketing

Pin-Fenn Chou, Ying-Chun Wang


The multilevel marketing industry has existed for many years. Many companies, not just multilevel marketing companies, always use this sales style for sale of the company's goods or services.


However, the marketing method of multilevel marketing must be that consumers have a certain understanding and understanding of the multilevel marketing products provided by the company. It is necessary to trust the company's product quality or to listen to the company's brand name, or even to feel that the business's image is excellent, so that consumers will be willing to buy multilevel marketing products or use their services.

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