Chinese Tourists And Souvenirs In Taiwan

Shwu-Huey Wang, Juling Yu


Food is one of the most important attractions sought out by tourists in their carving for new and unforgettable experiences. In addition, tasting local food play an important role in tourism experience because it is not only a cultural activity but also an entertainment. The present study mainly explores the effects of pineapple cake on the Chinese tourists in Taiwan. The study send out a total of 500 questionnaires to Chinese tourists to understand their attitude toward pineapple souvenir in Taiwan, and458 questionnaires were completed and returned. This left 405 valid for analysis and yielded a valid return rate of 81%. The results indicated that the majority of the respondents hold quite positive attitude toward pineapple cake. It has doubtlessly become the most popular souvenir for Chinese tourists in Taiwan.

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