Traditional Myanmar Cotton Fashion Shopping Studying E-commerce Strategy and application

Yin Yin Cho, Mie Mie Aung, Khin Htay, Su Mon Ko


 Today word is change to technology era. Every process of information are using mobile or electronic communication device. The transformation of key business processes through the use of Internet technologies. The consumer adoption of mobile technology platforms via mobile sites and mobile applications offers new platforms to interact with customers which must be evaluated and prioritized. Based on 2017 statics data, mobile telecommunication or smart phone users are more than 53% of population in Myanmar. These usages are main support of e-commerce transactions around Myanmar. This paper is using cotton fashion data set to point out marketing strategic using communication technology.

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