Role of Metadata Management

Abstract

The more people that enter website and stay there, the greater in the impression Google has that this site is relevant, popular and authoritative for a particular set of keywords or search phrases. And that in turn influences rankings. It all starts with metadata. When the users complain that search doesn’t provide relevant results - it’s usually a metadata issue. When the users don’t know where to look for business-critical information - it’s usually an information architecture issue, including metadata. Metadata provides additional information about the content, helping users to find and use it easier. With good quality metadata, not only the usability but also findability of the content will be skyrockets. Metadata is just as important as content.