Organizational Culture and Employee Retention at SMEs in Pakistan; an investigation of mediating role of Quality of Work Life

Shuja Iqbal, Tian Hong Yun, Shamim Akhtar, William Adomako kankam

Abstract


In the modern age of strong business competition, the issue of employee retention is very critical for survival of SMEs. SMEs have less human capital to survive in the respective industry. This study have examined the importance of employee retention in relations with organization culture mediated by quality of work life of employees. Based on random sampling, 250 employees of SMEs were chosen to respond to the structured questionnaire for the present study. Structured equation model using Smart PLS was used as data analysis technique. Findings of the study exhibit that there are positive and significant direct and indirect relationship between the said variables. The study significantly adds in the current literature and helpful for managers at SMEs in Pakistan to improve employee retention.

 


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