Exploring the relationship between tourist destinations and loyalty

Pin-Fenn Chou, Ying-Chun Wang


The aim of this study is to exploring the relationship between tourist destinations and loyalty. Based on the idea of each person's travel destination, whether they will return to the tourist attraction in the future, or recommend others to visit this attraction, will maybe have different views.

    Results presented that the questionnaires’ analysis and discussion. The tourist destinations type had a positively and significantly on attitude loyalty and behavior loyalty, separately. The attitude loyalty also has a positively and significantly on behavior loyalty.

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