The Impact Of Product Packaging On Consumer Purchase Intentions: Special Reference To Beauty Care Products In Batticaloa District

Abstract

This study aimed at investigating the impact of product packaging on Consumer Purchase intention: Special reference to Beauty care products in Batticaloa District. The objectives of the study are to identify the level, relationship and impact of Product packaging on Consumer purchase intention. The Study had been conducted among 275 beauty care products’ consumers in Batticaloa district and simple random sampling was used. Descriptive statistics, correlation and regression analysis were used to analyze the data. A set of hypothesis were developed and tested by correlation analysis.