A Study On “Brand Preference” With Reference To LG Electronics Pvt Ltd

Somu Pooja, Ratna Madhuri, Dr. K. Veeraiah


Consumer Buying Behavior alludes to the purchasing conduct of a definitive buyer. Numerous elements, specificities and qualities impact the person in what he is and the shopper in his basic leadership process, shopping propensities, obtaining conduct, the brands he purchases or the retailers he goes. A buy choice is the aftereffect of all of these components. An individual and a purchaser is driven by his way of life, his subculture, his social class, his participation gatherings, his family, his character, his mental elements, and so on what's more, is impacted by social patterns just as his social and cultural condition. By distinguishing and understanding the components that impact their clients, brands have the chance to build up a technique, a showcasing message (Unique Value Proposition) and promoting efforts progressively effective and more in accordance with the requirements and perspectives of their objective purchasers, a genuine resource for better address the issues of its clients and increment deals. Acquaintance Consumer purchasing conduct alludes with the determination, buy and utilization of merchandise and enterprises for the fulfillment of their needs.

Full Text:


Copyright (c) 2019 Edupedia Publications Pvt Ltd

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


All published Articles are Open Access at  https://journals.pen2print.org/index.php/ijr/ 

Paper submission: ijr@pen2print.org