A Study on “Brand Prefernce” with reference to LG Electronics pvt ltd

Somu Pooja, Ratna Madhuri, K. Veeraiah


Nowadays, branded products are consumed almost in every sector by all sections of the society. A brand name is an assurance by the seller to consumers about services offered by him. It reduces buyer's risk and makes the decision making process simpler. In order to reduce risk consumers prefer those brands which are known and familiar to them.

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