The Influence of Market Orientation and Learning Orientation on Marketing Performance Through Innovation Product

Yenny Indah Sary, Wening Patmi Rahayu, Ludi Wishnu Wardana

Abstract


Micro, Small, Medium Enterprises (MSMEs) woven pandanus in Jombang have been innovating their products in the form of bags, wallets and sandals since 2015. From a pandanus mat they are now innovating without leaving the impression of local wisdom, that is pandanus plants that live in their area.


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