A Study On “Customer Preference Towards Four Wheelers” Maruti Suzuki

B. Vijay, K. C. Venkatesh


Customer preference varies from person to person. Thus, success of a business depends on how efficiently they identify their customers taste and preference and manufacture goods in accordance with their customer’s expectations. Thus, in this study an attempt has been made to identify the factors considered by a customer before choosing a car. The result of the study disclose that majority of customers are prefer four wheeler considering mileage offered by the car, transmission, availability of spares etc.

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