The Importance And Role Teaching Vocabulary At Esp Universities

Abstract

This  article presents the role and importance of mass media and how ESP students can achieve effective vocabulary building.  It differs from grammar and phonetic acquisition in that it is a lifetime process.  Intrinsic student motivation is essential for effective vocabulary building. Through the mass media, students learn more  information. Connection to other disciplines such as TV, radio, newspaper, and internet  broadens opportunity of  learning English and leads to implement it for ESP students to enhance their language skills.