Appraisal of Organizational Creativity on Performance of Family Business in Nigeria

Abstract

This study assessed whether creativity has significantly affected the performance of family businesses in Nigeria. The study employed survey research design. The study was carried out among the families that have been in businesses for a long period of time in Anambra State, Nigeria. A sample size of eighty nine (89) family businesses was randomly selected from among others in the state. The questionnaire was designed in five Likert Scale form. A pre-test on the questionnaire to ensure the validity of the instrument was conducted by the researchers. Data collected were presented in frequency tables and one sample t-test was employed to examine the influence of creativity on performance of family business. The finding revealed that creativity has significantly affected the performance of family businesses. Subsequently, recommended that family business should be established in partner with higher institution of learning as this facilitates formal training via workshops on creativity in the country.