Use Of Cluster Analysis In Determining The Market Competitiveness Of Tourism Services

Abstract

In today’s world, the integrated indicator, that is, the competitiveness index of tourism clusters is the most universal tool for assessing the ability of various tourist resources to meet the needs of tourists in accordance with international standards. The index presents extensive coverage of statistics and expert data from countries around the world, which allows consider various and many factors that assess the competitiveness of the tourism industry. However, the World Economic Forum does not take into account the types of tourism in a particular region. It focuses on the availability of a certain set of tourist resources in the proposed countries. In order to accurately assess competitiveness and develop tourism, we need to analyze available clusters, identify most developed types of tourism in the country and conduct comparative assessment of intensity of domestic competition. This expands the range of factors and indicators for a reliable assessment of the international competitiveness of countries in the global market of tourism services.