FORMERS' ATTITUDE TOWARDS PROBLEMS IN GRAPES MARKETING

Abstract

Indian prosperity depends upon the agricultural prosperity. The basic elements of the agricultural system are production and marketing. Marketing of agriculture produce is important as the production itself. As a link between producer and consumer, marketing plays an important role not only in stimulating and consumption but also in increasing the pace of economic development. Marketing of agricultural produce is considered an integral part of agriculture, since an agriculturist is encouraged to make more investment and to increase production. This is an interesting aspect to find out the various trends happening in the field of marketing of agricultural produce. But due to his illiteracy, ignorance and financial weakness, the farmer possesses a weak bargaining power and on the other hand the trader takes the advantage of the farmer’s weakness because he is generally well informed, well organized, financially sound and very tactful in his dealings. The market also is deprived of healthy and fair competition. Some of the unfair practices are short weights, considerable delay in payment, high market charges, taking away substantial quantity under the name of sample, underhand dealings, and the incorrect and false weights, fairly known in agricultural marketing in India.