Analysis the Relationship of Image, Awareness, Recognition and Actual Purchase Behavior of Multilevel Marketing
Abstract
Brand, representing a symbol, is a consumer's comprehensive perception of a product and enterprise. It can bring a certain degree of satisfaction to consumers and improve consumer purchasing efficiency.
Full Text:
PDFCopyright (c) 2020 Pin-Fenn Chou
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
All published Articles are Open Access at https://journals.pen2print.org/index.php/ijr/
Paper submission: ijr@pen2print.org