A Study on Macro Environment Analysis For The Aesthetic Industry in Taiwan

Shwu-Huey Wang, Su-Hui Yang


In order to thoroughly understand the macro environment of the aesthetic industry in Taiwan, the study utilized PEST model (which including political, economic, social and technological) proposed by Dr. Francis to analyze the outer environment for the related practitioners so that, hopefully, it would be easier for them to succeed when they go to the business. Results and conclusion are also provided for the practitioners’ references.

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Copyright (c) 2020 Shwu-Huey Wang, Su-Hui Yang

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