A Study On Influence Of Advertisement On Consumer Buying Behaviour On Ready To Eat Food Items

Abstract

Indian cooking and life style have gone through immense changes for the last decades, as India becomes the centre of many multinationals and there is a aggressive change in people way of life’s. From south of north the cooking as well as consuming style of people in India is different. Due to busy life pressure now a day’s people prefer easy short way of cooking food rather spending too much time in cooking. There is no specific category and market potential for these products. According to a report of Tec science Research “India ready to eat food market forecast and opportunities 2019”, the country’s ready to eat (RTE) food market is projected to grows at a (AGR compound annual growth the rate) of around 22% during 2014-15.So, in order to offer more insights on the advertisements influence on RTE food, had undertaken ‘A study on influence of advertisement on consumer buying behaviour on ready to eat food items’