A Comparative Analysis Of Onion Marketing In Different Seasons: A Case Study Of Haryana

Abstract

Marketing channels of Agricultural crops has become a subject of high aftercare in these days. Agricultural marketing involves numeral marketing channels/chains as well as agencies which collect products from the farmers and deliver them to final consumers. Each channel has some specific pros and cons equally. As a matter of fact, types of goods and the nature of the usage of that particular crop decide from which channel farmers is going to receive maximum economic benefit. In main objective of the study is to analyze the price received by farmers in different marketing seasons. For fulfilling the above said objective cross-sectional data has been used. The study shows that the farmers received high price in the lean season and there is more stability in the price received by farmers as compare to peak season.