Consumers’ Purchase Intentiononactual Purchase Behaviour Of Organic Food Products In Batticaloa Manmunai West divisional Secretariat Area

Abstract

The purpose of this paper is identify the influence of purchase intention on actual purchase behaviour. The main research question of this study is “Whether purchase intention influence on actual purchase behaviour?”In order to answer this main research question, primary data were collected from 24 Grama Nilathari divisions in Batticaloa Manmunai West Divisional Secretariat area. A total of 287 completed questionnaires were gathered, representing 75.13% response rate, using stratified random sampling method. The data were analysed by using multivariate analyses. The finding of the study revealed that actual purchase behaviour of organic food products was significantly influenced by the consumers’ purchase intention. The research draws Theory of Planned Behaviour to investigate the influence of purchase intention of actual purchase behaviour. The results of the study offer several theoretical as well as managerial implications to fill the research gaps.