Consumer Perception towards E-commerce websites before and after Covid-19 Pandemic

Abstract

The spread of Covid-19 pandemic followed by lockdowns has disrupted the buying behaviour of people and their perception towards e-commerce. Due to hesitation among people to go outside during lockdown the scope of e-commerce has surged. The study aims to determine consumer perceptions towards E-commerce websites before and after covid-19 pandemic. A total of 131 responses were recorded in the survey that was conducted online. Data was collected by a valid and reliable questionnaire. Descriptive analysis is used to examine the results and the findings indicated that 82.4 percent of the respondents found change in promotional and advertising ways of e-commerce during Lockdown.