Survey On Data Mining Approach Of Social Media Analytics For A Brand Building

Abstract

The data mining is the technique which is utilizes the different kinds of algorithms and methods that consumes data and extract the application oriented patterns. These patterns are used for various task decision making, prediction, recognition and others. In this work the ability of data is mining is investigated in the domain of business brand building and the business intelligence. In this context the social media data is involved for analysis and finding the different aspect of business growth and understanding future consumer’s expectation and interest. In this work the overview of proposed research direction and the objectives of the work are demonstrated.