Transnational Television and Pakistani Diaspora in Canada: “Uses and Gratification” Approach

Zia Anjum, Martin Michele

Abstract


Pakistan’s media landscape has witnessed transformational change since 2002, with more than 90 private and liberalized satellite television channels growing from just three state-run channels. These flourishing transnational television channels broadcast news, views, sports, religious, glamour and entertainment programs in the Urdu language; not only for the local audience but also catering to the Pakistani diaspora around the globe.

Keywords


Pakistani diaspora, immigrants, transnational television, viewing patterns, media of the diaspora, uses and gratification

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References


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