Role of Multimedia in Mass Communication

Abstract

It is an established fact that the multimedia is playing a very significant and vital role in mass communication. This area is considerably affected by multimedia now a days. Various multimedia like internet, Video Games, Cell Phones etc. are considerably affecting the field of mass communication.



It is an established fact that media plays an important and viable role in mass communication. In the world of today, media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society, in fact ,it is the media which shapes our lives.

The purpose of the media is to inform people about current new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided.