Employer Branding- The Future of an Organization

Abstract

This paper gives an overview of branding the employer and discusses that why it is important in today’s scenario. If an organization has a good brand image in the market it will help you in getting the right employees on the right time. Moreover an organization is able to control the employees cost and helps in reducing the cost of hiring. Employment branding is a strategic and marketing effort designed to make an organization appealing as a place to work. The targeted marketing effort attempts to shape the perceptions of potential employees, current employees and the public.

The purpose of this paper is to examine the field of Employer Branding in the context of recruitment and retaining of employees. It helps us in knowing the importance of Employer Branding and making the employees feel good about the place they work. Organization’s human resources should manage three components of Employer brand—its reputation, culture, and total value proposition. This paper also takes into consideration that Employer Branding is a strategy employed by an organization to create an Employer Value Proposition (EVP) that conveys to desired current and prospective employees why the organization is unique, appealing and a fantastic place to work in.

KEYWORDS: Branding; Recruitment; Value Proposition.