Brand Awareness among Customers

Abstract

Companies spend hundreds of millions of dollar annually on advertising to build and maintain awareness for their brands in competitive markets. They do so because if there will be awareness among customers about their products and brands only then companies will be able to maximise its sales as well as its profits. In this paper effort has been done to study that in what way customers are aware about brands available in market in Ambala District. On the basis of questionnaire filled by public various interpretations has been made which is defined here question wise.   

KEYWORDS: Awareness; Loyalty; Attributes; Personnel.