Tourism Development in India under Government Five Year Plans

Abstract

The Indian tourism and hospitality industry has emerged as one of the key industries driving growth of the services sector in India. This paper will review the progress of tourism development in India under Government Five Year Plans. Tourism development in India has passed through many phases. Tourism development has always has been an integral part of the country’s five-year plans. Government has been giving special emphasize on the tourism sector during the each plan period. The rising significance of tourism in terms of its arrivals and receipts has motivated the government to increase its budget allocation in its five-year development programs. The Ministry of Tourism, Government of India has consistently been working on improving India as a prime destination for world tourists. The Ministry of Tourism designs national policies for the development and promotion of tourism development and give important place to tourism in the overall development of the country. Government of India takes several steps time to time for the development of tourism industry. No appropriate marketing strategies of India’s tourism are available in India as well as abroad. There is a need to increase the government’s role in promoting India as a brand.