The Impact of Internal Marketing on Employee Performance in the Insurance Industry of Ghana

Edward Markwei Martey

Abstract


The aim of this study is to investigate the impact of internal marketing on employee performance in the insurance industry of Ghana. The construct for measuring internal Marketing (IM) are retention policy, training, motivation, empowerment and communication.

Keywords


retention policy; training; motivation; empowerment; communication

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References


Armstrong, M.,(2006), A Handbook of Human resource Management Practice, Tenth Edition, Kogan Page Publishing, London, p. 264

Ahmed,Rafiq and Saad,(2003), Internal marketing and the mediating role of organizational competencies. European Journal Market, 37(9):1221-1241




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Copyright (c) 2014 Edward Markwei Martey

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