The Challenges of Barcode Technology Deployment for Products’ Marketing and Distribution in Nigeria

Fergus U. Onu


Marketing and distribution of commodities is essential to human existence. Information technology has been observed to improve the activities that boder on human existence. This paper takes a detailed study of the challenges facing the deployment of barcode technology in products’ marketing and distribution in Nigeria. The work through online-research, oral interviews, observation and other secondary sources of information retrival studied the existing barcode technology, its application, prospects and challenges in products’ marketing and distribution. The outcome of the study showed that products can easily be tracked using barcode tracking software. Computation and management of inventory became more accurate and easy, centralized record keeping was achieved and the security of product on display or transit was ensured through this barcode technology

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