A Study on Customer Satisfaction Towards Smart Phone Users in Dharmapuri Town

Abstract

Today, communication is one of the gifts of man. It acts a   sari positron of wisdom, a propeller for the advancement   of knowledge   and   the   telescope   to view   the   vision   of   the   future.   Therefore Communication is linchpin research focuses on customers’ satisfaction towards smart phone users particularly college students. Descriptive research method has been used for this study. The Data related to Smart phone users were collected through Questionnaire method. Convenience sampling method was used by the researcher to collect the data. The sources of data were primary as well as Secondary .The size of sample is 50 .The data collected were edited, coded and processed with the help of (SPSS) software. The statistical tools are used for T-Test, F-Test, and Factor analysis. There is significant difference between the satisfaction level o f Smart phone users and gender of the respondents.