A Study on Customer Satisfaction towards Departmental Stores in Dharmapuri Town

Abstract

Today business faces a lot of challenges. The major work of today’s business is not only to face and survive with competitors but also to study consumer’s needs and analysis their behaviour. Though starting a business today is easy, surviving and attaining success is an important issue to be given importance. Today, things are made available in one shop, one place. These days, consumer buying is not more transfer of item from seller to buyer.  Consumer wants buying to become a happy affair. They would like to see, touch and feel the commodities that they buy. Understanding this psychology for the consumer many organizations have come to make purchase of happy affair.  Therefore Research focuses on customers Satisfaction towards Departmental Stores users particularly Dharmapuri Town.  Primary method of data collection for this study.  The Data related to Departmental Stores users were collected through Questionnaire method.  Convenience sampling method was used by the researcher to collect the data.  The statistical tools are used for Chi-square test alalysis.