A Study On Success Factors Towards Rural Marketing On Non Durable Products In Thanjavur District

Abstract

The success of any company depends on its customers. There is a wide range of opportunity to sell in rural areas by these companies due to the untapped markets in those areas. Factors like pricing; advertisement, product quality etc. are involved in the success of rural marketing. The companies can become successful if they concentrate on these factors and take marketing decisions based on these factors This study explains about the success factors towards rural marketing on non durable products in Thanjavur District