Research on the Relationship between function quality and Loyalty in the Free E-mailbox

Abstract

At present, the network mailbox which free of charge for users to use; however, the users percept its functional whether is easy to use and the quality is stable, that all of related with the users can willing pay to buy the others functional or more capacity.

The aim of study to explore the use of email boxes by users to investigate their satisfaction and loyalty. The results show that, the quality of email function has a positively and significantly affects the loyalty, while the quality of e-mail function also has a positively and significantly affects the satisfaction. In addition, the relationship effect of satisfaction on loyalty, is showed that a positively and significantly.