New Production Technology for Manufacturing Industries

Abstract

The purpose of this research is to examine apparel merchandising issues associated with mass customization. A questionnaire is developed to explore preferences for mass customization product, process, and place that have the potential of affecting success of a mass customization program. The questionnaire is administered to a convenience sample of 116 respondents of textile and apparel industries. Data were analyzed using descriptive statistics, factor analysis, regression, correlation and reliability analysis by SPSS. Successful mass customization of apparel at retail is dependent on identification of appropriate dimensions of product, process, and place. Our implications address merchandising issues associated with customer involvement in customizing design and fit of apparel products in retail store settings. We use some hypothesis for analysing few factors affected mass customization or mass customization affected these factors.