Bubbles In Online Marketing

Abstract

Viral marketing techniques are powerful channels for organizations to reach their target groups since they give an opportunity to spread the marketing messages very fast to a lot of people. In this study, viral marketing techniques, supported by different cases, are emphasized and the viral mediums on the web platform such as e-mailing, advergaming, and consumer generated media, weblogging, videologging and mobilelogging are highlighted. A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe. By viral marketing techniques marketers can reach their consumers by using their imaginations, creativity and interactivity. The article attempts to explore bubbles in online marketing industry from various perspectives to determine whether it is going to be a successful business model or a bubble which would burst burning millions of investor funds. In the first segment the parameters that are driving the growth are discussed followed by the pitfalls that could derail the online marketing is discussed.