Study of M-commerce and its Usability Factor with respect to Transaction and Entertainment in the Four Age Groups

Abstract

Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device. Mobile phones have a higher penetration rate than the Internet in India and majority of the population are ready to embrace m-commerce in a big way. Through this paper four very important aspects of M-commerce are studied and an exploratory research is conducted across various age groups through a questionnaire. This research brings to light the major findings related to these four important factors of M-commerce and helps the marketers an insight into the consumers needs. Recommendations findings of the research are listed which focuses on these factors.