A Review of the Impact of Public Relations on Tourism Industry: Developed Model of Public Relations in Macedonian Tourism

Abstract

This article refers to touristic economy of the Republic of Macedonia, particularly to the meaning and necessity of tourism in the creation and development of applicable PR model in the touristic economy of the country. From subject-concept point of view, the focus of research in this study is oriented towards the PR influence on Macedonian tourism, in terms of achieving better results in touristic economy as an important economic branch and the necessary development of applicable PR model in Macedonian tourism.