To Investigate the Most Important Factors Creating Satisfaction in the Mind of the Customers While they decide to buy the Particular Brand of Detergent Powder and Cake: An Empirical Study in the Rural Areas of Uttarakhand State- (India)

Abstract

Study of the variables affecting the satisfaction of the customers is always an interest area for any business enterprise. The variable which brings satisfaction in the mind of the customers varies from one customer to another customer. That is why it becomes one of the biggest challenge in front of the companies to assemble all those different aspects in one product. Detergent powder and cake is one of the products in the category of FMCG products which we all use in our daily life. I have chosen rural market because there is a huge potential in the rural market since 65 to 70% of the population are living in the rural areas. In spite of this huge market potential the rural market is not fully taped. My intention of writing this paper is to know the most important attributes which bring satisfaction in the mind of the customers while they decide to buy the particular brand of detergent powder and cake in the rural areas.