Impact of Globalization on Mass Media in India

Abstract

Development of new information and communication technologies and mass media, including television, Internet, satellite and the advent of new global media have caused cultural boundaries to disappear and the concept of social geography has undergone fundamental changes. Economic, Political and cultural globalization have been developed in various forms over the centuries. Despite this process, such development has become more intense due to media and new communication technologies in the last two decades. Media globalization has arisen from the cognitive intellectual underpinnings and modern trend which it was becoming common on political ,economical ,cultural and academic fields through on 1990^th decades So in the globalization process, the media are not economic, political and cultural mediators but are rather major players with their own