A Study on Effectiveness of Digital Marketing amongst Students of Jaipur City

Jyotsana Khandelwal


Digital Marketing is the contemporary aspect of marketing .With the advent of technology, consumers has become more tech-savvy and smart phones made them easy access to internet. Now, any information is needed by the consumers, they look upon by clicking of the internet. Hence, marketers started using this platform to provide information about their products, services and ideas popularly known as Digital Marketing. The main objective of digital marketing is to attract customers and allowing them to understand the features of the brands through digital media.

This paper discusses various advertising tools available for digital marketing, and popularity effectiveness of digital marketing among students. The sample of 50 students randomly selected to analyze the reasons for growing popularity and effectiveness of digital marketing as compared to traditional tools of marketing.

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